Biore is a well-known Japanese skincare brand that is widely accessible both online and offline across major supermarkets, pharmacies, and leading drugstore chains such as Watsons and Guardian throughout Malaysia. Recognised for its trusted skincare innovations, Biore continues to be a preferred choice among consumers nationwide.
For Biore’s influencer marketing campaign, The A-List Malaysia mobilised hundreds of KOCs and KOLs across the country to create authentic and honest reviews for the brand’s latest sunscreen launch. Through large-scale creator participation and relatable user-generated content, the campaign successfully increased product awareness, strengthened consumer trust, and amplified nationwide visibility across social media platforms.