Hurix’s is one of Malaysia’s well-established generational health supplement and medicinal brands, trusted by consumers across decades. To strengthen the brand’s connection with younger audiences, The A-List Malaysia strategically developed and executed social media-driven campaigns aimed at making Hurix’s more relevant and appealing to the new generation and hence effectively bridging the gap between the brand and younger consumers.
Through a series of carefully curated influencer marketing campaigns, Hurix’s successfully expanded its digital presence and audience engagement. The latest campaign achieved an impressive 4.8% engagement rate with over 3.7 million reach, showcasing strong campaign performance and the effectiveness of influencer-led brand communication in today’s digital landscape.