LPPKN is a Malaysian government agency under the Ministry of Women, Family and Community Development. The campaign focused on promoting family wellbeing and public awareness on family planning matters. To help deliver these important messages effectively to the public, The A-List Malaysia developed and executed multiple communication strategies across various platforms.

Through influencer marketing campaigns featuring prominent figures such as Dr. Malar, celebrity couples, and influencers, alongside PSA video productions and radio interview activations, the campaigns successfully helped increase public awareness and engagement surrounding family planning and community wellbeing initiatives.

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