Somethinc is a well-known beauty and cosmetic brand from Indonesia, and is now expanding its presence into the Malaysian market. To strengthen its positioning, especially among Malay consumers, Somethinc collaborated with The A-List Malaysia to enhance its digital footprint and local brand awareness.

Through aggressive KOC marketing strategies, The A-List Malaysia mobilised around 350 KOCs monthly to create consistent buzz, reviews, and social media exposure for the brand. The campaign successfully helped Somethinc gain strong recognition and visibility within the Malaysian beauty market.

Astro is one of Malaysia’s leading media and entertainment brands, with well-known subsidiaries such as Astro Awani and Astro Shaw. As a household name in Malaysia, Astro continues to play a major role in the local entertainment industry through television, digital content, films, and media platforms.
The A-List Malaysia has supported Astro Shaw through influencer marketing campaigns for various movie releases, where influencers shared reviews and opinions to create buzz, hype, and public interest for the films. The A-List Malaysia also helped mobilise influencers for programmes under Astro, including “Momen” by Astro Awani, to increase digital reach and audience engagement across social media.

Wawa Cosmetics is a fast-growing cosmetic brand founded by renowned Malaysian celebrity couple, Wawa Zainal and Aeril Zafrel. Known for its strong market presence and overwhelming consumer response, the brand has successfully positioned itself as one of the popular beauty brands in the local market.

To further amplify the brand’s digital growth, The A-List Malaysia supported Wawa Cosmetics through strategic KOC and affiliate marketing programmes designed to create virality, social buzz, and strong FOMO-driven engagement on TikTok. By leveraging content creators, influencers marketing and performance-driven social commerce strategies, the campaigns successfully boosted brand visibility, audience interaction, and consumer interest across the platform.

Kitsui has been collaborating with The A-List Malaysia since 2021, and we have successfully executed a wide range of campaigns including high-impact ambassadorships and influencer marketing initiatives. One of the most memorable campaigns was the “Wanita Bangkit” campaign featuring Bella Astillah, which later continued with the collaboration between Bella Astillah and YB Syed Saddiq that has generating strong public attention and engagement across social media platforms.

Prior to that, Kitsui also worked with popular actress Anna Jobling as one of the brand ambassadors. Beyond celebrity collaborations, The A-List Malaysia has continuously driven numerous influencer marketing campaigns and branded advertorial series for Kitsui, helping the brand maintain strong online visibility, audience engagement, and brand relevance throughout the years.

Richworks is one of Malaysia’s most established and recognised business coaching brands, widely known for building and mentoring thousands of successful entrepreneurs nationwide. As a leading name in the entrepreneurial ecosystem, Richworks continues to inspire business owners and aspiring entrepreneurs through its impactful programmes and mentorship initiatives.

The A-List Malaysia has played a role in strengthening Richworks’ digital presence and ensuring the brand remains highly visible, relevant, and top-of-mind in the market. Through strategic social media and influencer-driven initiatives, The A-List Malaysia continues to support Richworks in maintaining its position as one of the preferred business coaching programmes in Malaysia.