Some brands don’t need an introduction.
They’ve been around for decades, trusted by generations of Malaysians. Hurix’s is one of them. Known for its Ubat Batuk Jeli Gamat, flu remedies and other trusted health products. They're basically at everyone's home.
But as consumer behaviour changes, one question becomes important:
How do you make a generational brand relevant to the next generation?
That’s where The A-List, a top influencer marketing agency in Malaysia came in.
Bringing Hurix’s Into the Social Conversation
Over the past year, The A-List and Hurix’s have worked together across multiple influencer marketing campaigns, using social media to bridge the gap between a trusted heritage brand and younger consumers.
As an influencer marketing agency in Malaysia, our focus wasn’t simply to get influencers talking about Hurix’s.
We wanted the conversations to feel real.
Through authentic reviews, creator experiences and genuine consumer feedback, we introduced Hurix’s products to new audiences while strengthening brand awareness, keyword seeding and e-commerce discovery.
Because consumers today don’t just buy what brands tell them.
They discover, consider and trust what they repeatedly see from people they follow.
From Views to Real Consumer Action
And the results showed that the strategy was working.
One of our campaigns generated:
3.6M Total Views
RM0.02 Cost Per View
4.8% Engagement Rate
The engagement rate exceeded the standard campaign benchmark, but the bigger win was what happened beyond the numbers.
More consumers began discovering Hurix’s through online platforms, searching for the products and purchasing them through e-commerce.
That’s the real power of influencer marketing.
It’s not just about making people see your brand.
It’s about making them remember it, search for it, trust it, and eventually, buy it.
Making a Trusted Brand Relevant Again
Hurix’s already had decades of trust behind the brand.
Our job was to help carry that trust into a new generation.
And as an influencer marketing agency in Malaysia, that’s what we believe great campaigns should do, connect brands with the right people, create conversations that feel genuine and turn attention into action.
Because sometimes, you don’t need to reinvent a brand.
You just need to tell its story where the next generation is listening.
That’s what we’re building with Hurix’s. And we’re only getting started. So if you're looking for an influencer marketing agency that can help elevate your brand in Malaysia, you know where to go.
