How We Turned Atome Card Launch Into Real Conversations
When The A-List was approached to promote the new Atome Card, we knew this couldn't be another campaign where influencers simply held up a card and read a script for shoutout campaign. Instead, we wanted people to experience it. We invited our influencers and content creators to the official launch event, gave them the opportunity […]
July 6, 2026
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When The A-List was approached to promote the new Atome Card, we knew this couldn't be another campaign where influencers simply held up a card and read a script for shoutout campaign.
Instead, we wanted people to experience it.
We invited our influencers and content creators to the official launch event, gave them the opportunity to use the Atome Card themselves, and encouraged them to share their honest experience, from shopping to making payments. No hard selling, just real moments. Influencers were given time to experience themselves the convenience of using the card at their favourite stores.
The result? The campaign achieved a 3.3% engagement rate, proving that authentic content still wins. Even better, 87% of the comments were positive, with many users asking questions, sharing their own experiences, and one comment even calling the Atome Card a "life saver."
For us, that's what great influencer marketing is all about. It's not about forcing a product into someone's feed, it's about creating genuine conversations that people actually want to be part of. That's exactly why influencer marketing in Malaysia continues to be one of the most effective ways for brands to build trust.
The best part? Hearing it directly from the client.
"Choosing The A-List is the best decision. Since day one, The A-List has been highly supportive in providing whatever requirements that we needed. We had a lot of discussions before the event too."
That's the kind of partnership we strive for in every influencer marketing campaign, because great results always start with great collaboration.
If you’re still reading this, that must be because you’re a very detailed oriented person. We know because we are too. We pay a very close attention to every details so that we could promise you campaign deliverables. This is because at The A-List Malaysia, we only want the best for our clients. Perhaps, maybe that’s why we have a lot of recurring clients that hire us for their brand’s projects. We understand that maybe you keep reading this because you’re still finding that one good convincing reason that works for you before continuing to work together with us. We would too, because not everything we can fix in a website, or in a design, because that tells another story. And some stories are better be in the social media, some should be in emails, or whatsapp or telegram, – you name it, we have lots of functions and app now. And here we are, telling you another story at the bottom of the page, in a box full of text, trying to get your attention, and retain your attention, and now you’re confused, you wanna stop reading, but you keep reading. So who’s to say marketing and advertising only works on a certain platforms only. If this lengthy text could get your attention and get you to text us and say hi, why not? We do things different, and different is the only thing that’s working nowadays. We take every chance we can get, even in this small space. And that’s how we’re gonna help you too. So now what do you think, wanna text us?
